ANNUAL REPORT 2014
7
PRESIDENT’S
STATEMENT
Marketing Division, MALAYSIA
The main activity of this Division is the trading and distribution of automotive components and parts manufactured by
the Group for domestic replacement and export markets.
Earnings came under pressure due to intensifying competition especially from China and Turkey. Profit before tax was
lower by 34% to RM8.1 million from RM12.2 million a year ago despite a marginal increase in revenue to RM202.3
million from RM201.3 million achieved in the previous year
Our export marketing arm - APM Auto Parts Marketing (Malaysia) Sdn Bhd - is well positioned to market the APM
brand globally. The Division has a customer base in 42 countries. The export division will continue to expand
geographically by leveraging the replicable nature of its business model and organisational structure.
Our local replacement market has established a strong reputation over the years for products of proven reliability
and quality backed by international standards yet value for money in pricing. The Division recognised the need to
differentiate itself from its competitors by broadening its portfolio through product innovation, shortening product
development cycle and strengthening customers’ base.
With the focus on new product development by the research and development division, the prospect of the Division
moving forward is good with a range of new products offerings coming on line.
Top Dealer
Million Dollar Achievers
Automotive Modules -
Top 5 Best Performing Vendor
Toyota Supplier Performance Award
- Silver Award for Delivery Accuracy to
APM Plastics Sdn Bhd
Toyota Supplier Performance Award
- Silver Award for On-Time Delivery to
APM Plastics Sdn Bhd
EPF Klang - Best Employer Award
